John Howkins about the future of creativity | LABKULTUR.TV
Thus the risks are with the creatives?
I think creativity is the most competitive kind of economic activity. There are business risks and psychological risks. Having ideas is a lonely business. It is a personal choice – and it’s a difficult choice. Some people relish this, but some people want security and safety. In my view creative people, the first group, are unavoidably creating an economy of failure. People fail much more often trying to be creative than in other kinds of work.This includs is a lot of learning, doesn’t it?
It does, and for everybody in all kind of industries. Learning is different from education and is more important. It is is self-driven, self-motivated, voluntary and continues until you die. It’s interesting to look at people and organisations to see if they have a capacity to learn.

